This is a web analytics service. With this the user can measure the advertising return of interest "ROI" as well as track user behavior with flash, video, websites and applications.
Provider: Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland
Retention period: 2 years
Data Purposes
This list represents the purposes of the data collection and processing.
Technologies Used
- Cookies
- Pixel
- JavaScript
- Device fingerprinting
Data Collected
This list represents all (personal) data that is collected by or through the use of this service.
- Click path
- Date and time of visit
- Device information
- Location information
- IP address
- Pages visited
- Referrer URL
- Browser information
- Hostname
- Browser language
- Browser type
- Screen resolution
- Device operating system
- Interaction data
- User behaviour
- Visited URL
Legal Basis
In the following the required legal basis for the processing of data is listed.
- Art. 6 para. 1 s. 1 lit. a GDPR
Location of Processing
European Union
Retention Period
The retention period is the time span the collected data is saved for the processing purposes. The data needs to be deleted as soon as it is no longer needed for the stated processing purposes.
The Retention Period depends on the type of the saved data. Each client can choose how long Google Analytics retains data before automatically deleting it.
Data Recipients
Google Ireland Limited, Alphabet Inc., Google LLC
Data Protection Officer of Processing Company
Below you can find the email address of the data protection officer of the processing company.
https://support.google.com/policies/contact/general_privacy_form
Transfer to Third Countries
Some services forward the collected data to a different country. Below you can find a list of countries to which the data is being transferred. This can be for different reasons like storing or processing.
United States of America,Singapore,Chile,Taiwan
Click here to read the privacy policy of the data processor https://policies.google.com/privacy?hl=en
Click here to opt out from this processor across all domains https://tools.google.com/dlpage/gaoptout?hl=de
Click here to read the cookie policy of the data processor https://policies.google.com/technologies/cookies?hl=en
Storage Information
Below you can see the longest potential duration for storage on a device, as set when using the cookie method of storage and if there are any other methods used.
Maximum age of cookie storage: 2 years
Stored Information
This service uses different means of storing information on a user’s device as listed below.
- _ga
This is used to distinguish users.
Duration: 2 years
Type: cookie
- _gid
This is used to distinguish users.
Duration: 1 day
Type: cookie
- _gat_gtag_xxx
This is used to distinguish users.
Duration: 1 minute
Type: cookie
- _gac_xx
This contains information about which ad was clicked.
Duration: 2 months, 29 days
Type: cookie
